BES
is a brand of Cosmec,a famous Italian hairdressing company.
BES products are popularly saled around 53 European and American
countries. There are five series products of BES, hair dyeing,
perming, conditioning and holding. Rockwood Group and Cosmec
Company signed the contract on May 2007th. BES products are
brought to China with registered Chinese name Baoyilisi. Rockwood
is granted to be chief franchiser all around mainland China,
Hongkong, Macao and Taiwan.
BES, a young, dynamic, flexible and trustworthy company
is an example of how a company can grow thanks to its enthusiasm,
professionalism and the practical sense of those who head
it, of those who work there and those who collaborate.
"B" that indicates total Beauty, but above all
Beautiful hair.
Beauty in harmony with Being well to give birth to an evolved
capillary beauty treatment.
"E" iis for a fully aware Experience of actively
involving all human, company and hair dressing resources
so as to share values and goals.
"E" iis also for an Exclusive line of hair cosmetics
for professional hairdressers.
"S" is Sc ience applied to trickology, a union
of competence and technology.
"S" is also the Service that BES offers, directing
attention to the quality of relationships.
BES products are improved to Asian people’s black hair,
with nourishing ingredients protein protecting frail hair
from destroy. Rigid machines and automatic equipments ensure
high quality of the products.
Rockwood Group are now working on five series of BES products:
Hi-Fi, Regal Soft, Kontrast, Movie color and Intensive color,
Specific Wave I, II, Amphoten, Emulsione D, Midopla, Active
Shine, Glue-IT, Invisible Mist Strong Hold, Decobes. And
will introduce into all the BES products in three periods.
Marketing program:
Product: 100% imported from Italy.
Delivery: Cargo delivered within 24 hours by flight.
Channel: Purchase money same around the country.
Sales: Uniform sales strategy around the country.
Service: Complete transportation and distribution service
.
Technical and Training: Updated hairstyle show of every
spring and autumn.
Advertising: Publicizing in all kinds of medias.
Members: Commonweal.
