The 27th Guangzhou International Beauty Festival close up at Jinhan Exhibition Center on September 3, 2007, where we succesfully promoted BES products druing the show. The Italian large scale booth display both BES brand image and Rockwood corporate image in a professional way. Numerous visitors were attracted by the five Italian style hair show during the exhibition.

To promote the products well, we set up the negotiating tables and advice desks on the booth, according to the statistics, nearly 500 visitors including some professional hair stylists, senior distrabutors and salon managers show their great interests on BES products. Some customers experienced the products on the exhibition, the natural odour, the beautiful color enhance their confidience in cooperating with us, and we can see the bright future for the development of the BES brand.

Our idea of the exhibition is considering anytime and anywhere for the customer,which has manifested the internationalization brand characteristic.So is our service.We prepared small gifts, and coffee& tea bar,cakes for scene customer.

Hairstylists from Italy, Hongkong and mainland China demonstrated 30 style modelling. Five assorted fashionable clothing ( white, black, golden, gray and colorized clothing) coordination hairstylists' different technique dying design gives audiences the brand-new color space.

In show time, the Italian hairstylist presented emphatically the Italian classical hairstyle design has attracted the multitudinous professionals' attention. The fashion hair ties is another highlight which the Italian hairstylist demonstrated,both noble elegant and fashionable. The hair styles manifested Italian hairstylist's professional cutting skills.Newly hair cut styles brought the present show to the climax time.

Chi, the stylist from HK demonstrated three hair styles. The long hair style with restores the old at wiill makes it inexcitable and pregnant.

Mr.Keanu Lee, the stylist from mainland, made the high important on the color of BES products, designed casual and luxurious short hair style, demonstrated the color of hair perfectly.

The compere improved the atmosphere in a humorous and lively way, all of the visitors who joined the quiz during the show got exquisite gifts.

The success of the show laid a sound foundation for the promotion of BES products in China, displayed a good international image of BES brand before the incoming of the 2008 Olympic Games.