On Feb.28th,2008, BES(Italy) hair beauty series products release conference was successfully held in Beijing HaoYun, an European style fashion bar.
It was great honour that we invited Mr. Danny Wong, Board Chairman of Rockwood Group and Mrs. Wong , Director Mr. Peter Tung , Director Mr. Bon Lee , CEO of Rockwood Africa Mr. Konrad Peter, and representatives of mainland filiales and overseas agents.
Other guests were on the scene, President Zhao Rulin from Beijing Hairdressing association, Secretary-general Li Ruiming, leaders from Beijing Commodity inspection bureau, professional hairstylists, customers of Rockwood Group and guests from medias.
General Manager Kevin Liu of Rockwood North China Area express his thanks to all the guests. After that, the principal of BES project introduced the products and announced the start of the release conference.
"We bring not only a hair beauty product but also the taste of Italy!"Three different ages hairstyle shows imaged 1980,1990 and 21th century Italy, which presented BES charm as a famous international brand. In accordance, there were three performs and drawing activities which built up the happy atmosphere.
The success of this release conference indicated BES products came into the Chinese market. BES will become a vibrant hair beauty brand in China. Let BES colors our life forever.