Issue 03  
  Preamble
  Rockwood News
  Market Trends
  Realm Tracking
  Operation & Sales
  Case Analysis
 
   
   
 
Promotion of LCL

LCL(Less than Container Load) means a term used when goods do not completely occupy an entire container. When many shippers?goods occupy a single container, each shipper's shipment is considered to be LCL.
The LCL service will involve the shipper dealing directly with the shipping line and will at all times involve a master sea freight document ?such as a Bill of Lading. LCL consists of direct and indirect service. Transit days take long and charges cost high in indirect service of LCL due to the different loading of destination. Now Shanghai Office is offering 5 direct service lines to Italy, UK, NZ, Spain, Sydney.
Each line has its advantage. Like SHA-Italy is our golden line, direct service is steady and well promised. Also we use fast vessels to Auckland and New Zealand and it only takes 16days to the destination.
Meanwhile, we also have other ways for promotion.
Making and maintenance of information
Make quotation and advertisements, set up data of co-loaders and share all information on LCL shipments with every colleague.
Sales
Every colleague is working as a salesman. Take any chance to contact customers and sale. Do communicate with other offices and take their advantages to expand sales net.
Communication
It should have a very good and powerful communication between sales and operation. Team work makes perfect.
Support
LCL develops with all other business department.
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