Recently, the Italian fashion brand BES, for which Rockwood Group is the general agent, gives frequent appearance in the fashion industry, it spreads the brand culture in Multi-angle，expands the awareness，and rapidly accumulates the broad popularity. It has laid a solid foundation for opening the Chinese market .
Carrying BES products, Rockwood attended the 28th Guangzhou Hair & Beauty Exposition which was held from 29th to 31st March. Cosmec Group, the company who owns BES sent out a huge technical team! Italian chief technical director Palma, Hong Kong technical director CHI and mainland chief technical director Mr. Li Yong worked together and gave the audiences four different types of hair show--- Luster sparkles, Grade Classic,Romantic luxury, Beauty colors. Galloping color of the booth, light elegant hair, rich Italian style and fashion atmosphere attracted many businessmen and consumers stopped to enjoy the show. Nearly 30 different styles of hair design were fully displayed, which proved the extraordinary technology of the masters. Italian-cut supported by the romantic Italian performance pushed the show to one and another climax.
Rockwood not only just displayed the products, but also set up three negotiating rooms in which professionals can introduce BES culture, products locating point and distribution policies, give the customers or regional agents some detailed analysis of BES's prospects in the Chinese market. Most agents shew intrests in establishing cooperative relations with Rockwood and signed a "cooperation letter of intent", that meant a successful exposition for both Rockwood & BES!
As the exclusive titling sponsor, Rockwood held the contest called ?008 Beijing BES Cup the 22nd Hair & make-up Contest as well as welcome-Olympic Skill contest for hairdressers & beauticians?on 15th, March. The industry event was held by Beijing Hair and Beauty Industry Association, and attracted many beauty salon operators and professional institutions, there were more than 240 contestants took part in the contest. Presented by the Beijing Hair and Beauty Industry Association-sponsored industry event, attracting a large Beijing beauty salon operators and professional educational institutions and more than 240 players.
During the contest, Mr. Li Yong and senior hair stylist and designer Mr. Hong presented for the players and guests a good hair show, won the praise of all the participants.After that, the contestants and the guests watched BES's commercial videos together. Mr. Li Yong also had a cordial interaction with the audience. The contest narrowed the gap between BES and terminal saloons and consumers,and laid the foundation for BES products coming into the market.
"what we bring to you is not only a hair beauty product, but also the Italian fashion culture." Rockwood Group will operate this fashion brand with confidence and enthusiasm,to make BES have a brilliant performance in this lucky Olimpic year.