More and more FMCG (Fast Moving Consumable Goods) were entering China market with the trends of RMB currency appreciation as well as people’s growing income and consumption concept. From former foreign fast food, cola to today’s many categories of products. China, this vast and developing country, is becoming the most popular market of FMCG in the world.
We said every new product was coming with needs of market. It’s true. Nowadays, when the China’s economy is driving into fast lane, The people of this country, are stressing with more democratic spiritual civilization, more characterful and fashionable material life than ever before. At the mean time, various holidays are also becoming one of the activated factor to bloom FMCG market. We can say, FMCG is acting as an important part in people’s daily consumption now.
Rockwood logistics follows this expansive market and custmers needs well by providing with its outstanding Third Party Logistics Service. As to FMCG commodities, Importer are willing to make them on wholesaler, groceries and super market’s shelves for consumer’s choosing and purchase rather than have them stocked in warehouse. The sale and profit will directly depend on how much and how long will this kind of commodities have been taken to put on shelves. Rockwood Logistics knows well in it. As an experienced 3PL, our efficient operation and tight control on every process of this fast moving chain can more business opportunities to our customers.
For FMCG importers, which also acted as sole agent of China market, Rockwood is an honest partner they can cooperate with. Our service are including consultant, transportation, insurance, customs declaration, storage, delivery, goods reversion from the origin to end. In this chain, seasonal and fast moving specialities of FMCG decided the 3PL party must response rapidly and coordinate smoothly. And it also demanded Rockwood’s experts to provide tailor-made operation and solution for the most effective management.
Rockwood have many successfull cases in FMCG management. One of them was to provide full logistics solution from oversea factories to super markets shelves for one domestic sole agent in China, which supplied two well-known chocalate brands imported from Germany and Belgium. In this case, Rockwood Guangzhou optimized each aspect of their entire chain such as order management, shipping schedule, import customs affairs, inventory management and super makert’s delivery etc. Through this execution of management, Rockwood staff successfully reduced their time of supply and earned more time for chocalate products on super market’s shelves. Meanwhile, we achieved to lower their total cost of storage and minimized their loss due to the defective documents, overdue delivery and damage goods. And we also made a solution to stock and transport chocalate goods under a protected temperature condition. At last, we created our intelligent reports of auto supplement for customer in peak season and holidays which pushed their sale sharply around south china region. Recently, Rockwood is providing its professional and reliable third party losigistics service for several top brands round the world including beer, wine and beverage products.
There’s no doubt import market of fashionable FMCG will have a brilliant future in China. In other words, It will be an increasing and steady business. The factors of growing importation, short life-cycle of goods, depth and width of market, long supply chain’s needs will bring a chance of outsourcing contract for 3PL service providers. With years of experience and good understanding of local FMCG market, Rockwood is one of the best partners from whom our customers can outsource their business. Today, Rockwood Guangzhou is honoured to take this chance and challenge, to allocate sufficient resource in Guangzhou, gateway of south china region, to make progresses together with our customers to a successful road.